Advertising Locally with River Country – Today’s Country, Yesterday’s Favourites
More Than Radio. Real Results for Your Business.
At River Country, we believe advertising should feel personal — because your business is. We’re not here to sell you a standard ad package. We’re here to understand what you do, who you want to reach, and what success looks like for you — then build something that actually works.
Local Matters to Us
We live and work in the same communities you do. That means when you advertise with us, your dollars stay local — supporting jobs, content, and the people who make this region what it is. It also means we understand your audience, because they’re our audience too.
Real Reach. Real Connection.
With two stations covering the Peace and Mackenzie regions, we connect you to over 100,000 potential listeners who trust what they hear on River Country — and pay attention to the businesses we partner with.
We Do More Than Radio
Radio is where we started — but it’s not where we stop. We work with you to build a complete marketing approach that fits your business:
- On-Air Advertising
- Social Media Creation & Management
- Video Production
- Digital Display Advertising
- Contests & Promotions
- Community & Event Integration
Everything is designed to work together, so your message shows up in the right places, at the right time.
Built Around Your Business
No templates. No guesswork. We take the time to learn about your business and your goals, then create a custom plan that’s built specifically for you — and flexible enough to grow as you do.
Let’s Talk
If you’re ready to try something different, let’s connect. No pressure, no commitment — just a conversation about what’s possible for your business.
Our Team
Our sales and creative team boasts over 100 years of marketing experience, and it’s all at your disposal. We’ll work with you from beginning to end to help you devise a great message and successful campaign.
- Chris Black, RMP – Director of Growth & Content Strategy/ National Sales Manager – (780) 618-4230
- Jon Babiy, RMP – General Manager / Local Sales Manager – Peace River & Region – (780) 618-5195
- Petra Cowell – Account Executive – Grande Prairie, Fairview, Grimshaw & Area – (780) 618-9505
- Doug Longard – Account Executive – Mackenzie County – High Level, La Crete & Area – (780) 841-7700
Testimonials
Benjamin Giesbrecht, Managing Partner, Peace Valley Inns, Peace River
I can confidently say that Peace River Broadcasting does an outstanding job supporting local businesses and community events. Their stations consistently promote businesses like ours through engaging advertisements and programming, boosting visibility and connecting us with customers across the region. They also shine in their commitment to community events, bringing people together and strengthening the local economy. They keep the region vibrant and informed. Their dedication makes them an exceptional partner for businesses and residents alike.
Betty Turpin, Superintendent, Holy Family Catholic Regional Division
Peace River Broadcasting is truly the heartbeat of our region. What sets them apart is their powerful use of multimedia—radio ads, engaging Facebook posts, eye-catching billboard displays, along with news and event coverage on both their app and website. No other outlet connects HFCRD with the community on so many levels. It’s regional. It’s local. It’s community-driven. If you’re looking to get your message out, Peace River Broadcasting is very approachable and friendly and very open to working with you to achieve your goals. There’s no better partner in the Peace Region.
Betty James, Owner, Dunvegan Inn & Suites, Fairview
Over the decades, the collaboration has evolved to adapt to changing times and technologies, reflecting a shared commitment to excellence and innovation. This enduring partnership is a testament to the trust and mutual respect that have defined our journey together. As new opportunities and challenges emerge, we remain confident in the strength of our alliance and our ability to grow alongside Peace River Broadcasting. This longstanding relationship spans over 53 years. We appreciate the professional service received and look forward to continuing our collaboration.
Gwen Peters, Owner, Home Hardware, High Level
Home Hardware in High Level has always received great value for our radio advertising dollars. We love that we can deal with a local representative who knows our business. They make advertising a breeze.